Seo-Refresh

What is Remarketing? What are the benefits of Remarketing? Do you have the same question in your mind? Today, I am going to express my views about Remarketing & why it is an important marketing tactic these days. Many ecommerce companies these days investing much in remarketing campaigns rather than keyword based CPC campaigns. The reasons behind using remarketing as a primary targeting tactic are: Its very cost effective. CPC of Remarketing Ads is very less as compared to other Ad formats. By using remarketing, you can target only those customers who already shown an interest in your product or already visited your website. You can also upload an email list manually to increase your customer base. It will reduce your loss. As by remarketing you are only targeting potential customers & the chance of getting irrelevant clicks is very less. You can use dynamic remarketing to show your specific products to customers who have visited that product page earlier. R...

Digital marketing - The Future At Salesforce.com’s annual Dream-force event, CEO Marc Benioff proclaimed that marketing will be the software giants’ next $1billion dollar business. Gartner reinforces this prediction and projects that by 2017, CMOs will spend more than CIOs on technology. The market is definitely demanding cloud-based, digital marketing solutions, and companies are investing in development to deliver. Where is the market? Buyers, beware of claims of big data processing capabilities and system interoperability completed through APIs. Can building hard-coded APIs really serve the needs in the long run? When will it reach a breaking point? How are big data processing capabilities achieved? Have these systems been re-platformed with the latest data processing technologies? I expect the following: Many systems will be built on older platforms. Challenges for big data processing and system integration are harder to achieve than ever. In the meantime, digital mar...