What are the benefits of Remarketing?
What is Remarketing? What are the benefits of Remarketing? Do you have the same question in your mind? Today, I am going to express my views about Remarketing & why it is an important marketing tactic these days. Many ecommerce companies these days investing much in remarketing campaigns rather than keyword based CPC campaigns. The reasons behind using remarketing as a primary targeting tactic are: Its very cost effective. CPC of Remarketing Ads is very less as compared to other Ad formats. By using remarketing, you can target only those customers who already shown an interest in your product or already visited your website. You can also upload an email list manually to increase your customer base. It will reduce your loss. As by remarketing you are only targeting potential customers & the chance of getting irrelevant clicks is very less. You can use dynamic remarketing to show your specific products to customers who have visited that product page earlier. R