Seo-Refresh

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months. We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin. We will keep you updating about it.....

You know how you hate staged rollouts because they drastically limit your chance to ever receive an app update when it first goes live? I have good news that may help increase your chances of winning the app update lottery! Google has opened a public beta for the Google app on Google Play that should get you testing new features well before the rest of the not-so-tech-savvy world. The beta test opened within the last day to users through a Google Now card (pictured below). Once opened, users are able to opt-in and begin testing, assuming Google has a new beta for you to test. If you aren’t seeing the card, don’t worry, we have the link for you below. Beta Opt-in Link For those not familiar with these Google Play beta programs, just know that once you join them, you get updates through Google Play like you have in the past, they just happen to be newer beta versions most of the time. You will still get prompted to update on Google Play, plus you are still using what is ess...

What Is Google Hummingbird? “Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.

So we had this from John Mueller a couple weeks ago, that the next Penguin update that Google plans on releasing will be real-time and hopefully by the end of the year. Gary Illyes kind of echoed what John Mueller said yesterday at SMX. He was careful this time to not give the attendees a date. It seemed like there was a timeline in his head and that he wanted to share it but he refused to. Last time he shared a timeline, Google pushed back the date a bunch of weeks. Gary said that the next Penguin update is in the "foreseeable future." I think that means that it can come as early as the next few weeks. But again, Google can push it back. For him to have a timeline in his head, it must mean it is coming really soon. He also said it should be the real-time/continuous version that we are expecting. So if you get slammed by Penguin and the algorithm is real time, as soon as Google processes your link removals (i.e. disavows or links are actually removed) you can potenti...