About me

I am a blogger, speaker, and consultant who loves sharing my digital marketing tips and tricks. I am Sr. SEO Analyst at Eclerx services pvt ltd. where I help to expand the company's digital footprint. If you want to use digital marketing to grow your business, collect more leads, or create effective communications, you've come to the right place.

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How to Use Instagram & Boost Your Business

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You should think of any social media profile page like a shop window. What make’s Instagram so good as a marketing tool is that you can do much more decorating. You can attract users by showing them the latest images and use colour to create an inviting atmosphere. You have to use the best pictures. The new profiles on Instagram feature a rotating display of recently shared photographs just above your profile and bio – so make sure you are updating it often. However, keep looking at your profile and update it by relevant photos. There is no point taking photos of snowboarders if your company sells candies or paper gifts! Get followers. Instagram for business works the same as other social media platforms, so you need to understand how to get more followers on Instagram. Compelling images drive traffic is certainly a good way. These are the ones that capture a person’s attention and generate excitement. For instance the music magazine Billboard recently did a ‘Day in the Life’ featu
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Twitter for your business

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What is Twitter? Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe. With over 300 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer. What’s more, 80% of users on Twitter are accessing it via a mobile device. There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing. How your business can use Twitter? Businesses across the globe are finding value in Twitter. How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter: Listen and learn.  Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversat
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Next Penguin Update - Real Time & Continuous Says Google

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So we had this from John Mueller a couple weeks ago, that the next Penguin update that Google plans on releasing will be real-time and hopefully by the end of the year. Gary Illyes kind of echoed what John Mueller said yesterday at SMX. He was careful this time to not give the attendees a date. It seemed like there was a timeline in his head and that he wanted to share it but he refused to. Last time he shared a timeline, Google pushed back the date a bunch of weeks. Gary said that the next Penguin update is in the "foreseeable future." I think that means that it can come as early as the next few weeks. But again, Google can push it back. For him to have a timeline in his head, it must mean it is coming really soon. He also said it should be the real-time/continuous version that we are expecting. So if you get slammed by Penguin and the algorithm is real time, as soon as Google processes your link removals (i.e. disavows or links are actually removed) you can potenti
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