Seo-Refresh

Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads. On September 1, Google told us that giant ads for apps may lead to ranking declines starting on November 1. Well, that algorithm, aka the “app install interstitial penalty,” went live a day late, on November 2. Google announced it on various social networks, including Google+, saying: Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly. This penalty will be built right into the overall Google mobile-friendly algorithm, so this makes November 2 the second day of Mobilegeddon. Or maybe not. I have yet to see complaints from webmasters about being hit by a penalty yesterday. Google’s advice? Instead of full page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners. We ...

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months. We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin. We will keep you updating about it.....