Google Adwords Update
Over the new few weeks Google has said it will be rolling out a powerful new addition to AdWords that will allow advertisers to targets ads by email address. Customer Match, the name for the new AdWords feature, is capable of targeting ads to people signed-in to Google across Gmail, Search, and YouTube. Uploading a list of email addresses will match them up with the corresponding Google users. In addition, you will also be able to target ads to similar audiences — people whose profiles share similarities with those in the email list. Google provided no details about the privacy measures in place for Customer Match, other than to say its done in a “secure and privacy-safe way”. All advertisers will have access to Customer Match and Similar Audiences over the next few weeks.