Future of digital maketing

Digital marketing - The Future



At Salesforce.com’s annual Dream-force event, CEO Marc Benioff proclaimed that marketing will be the software giants’ next $1billion dollar business. Gartner reinforces this prediction and projects that by 2017, CMOs will spend more than CIOs on technology. The market is definitely demanding cloud-based, digital marketing solutions, and companies are investing in development to deliver.

Where is the market? Buyers, beware of claims of big data processing capabilities and system interoperability completed through APIs. Can building hard-coded APIs really serve the needs in the long run? When will it reach a breaking point? How are big data processing capabilities achieved? Have these systems been re-platformed with the latest data processing technologies?

I expect the following:

Many systems will be built on older platforms. Challenges for big data processing and system integration are harder to achieve than ever. In the meantime, digital marketers will continue to encounter problems with systems that fall short on their promises of real-time data processing.

The tools and interfaces familiar to marketers will change. Tools will combine data visualization and manipulation with content creation capabilities (imagine the merging of the desktop of a designer with that of a Wall Street broker).


There will be no enterprise software system that can fulfill the promise of being the central system of record. Big data is about harnessing customer data that exists everywhere for real-time application (such as creation of multi-channel messages). Data processing for marketing systems trumps the need to “store” the data.


What do you think?

Comments

Post a Comment

Popular posts from this blog

How to Use Instagram & Boost Your Business

Image
You should think of any social media profile page like a shop window. What make’s Instagram so good as a marketing tool is that you can do much more decorating. You can attract users by showing them the latest images and use colour to create an inviting atmosphere. You have to use the best pictures. The new profiles on Instagram feature a rotating display of recently shared photographs just above your profile and bio – so make sure you are updating it often. However, keep looking at your profile and update it by relevant photos. There is no point taking photos of snowboarders if your company sells candies or paper gifts! Get followers. Instagram for business works the same as other social media platforms, so you need to understand how to get more followers on Instagram. Compelling images drive traffic is certainly a good way. These are the ones that capture a person’s attention and generate excitement. For instance the music magazine Billboard recently did a ‘Day in the Life’ featu
Read more

Twitter for your business

Image
What is Twitter? Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe. With over 300 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer. What’s more, 80% of users on Twitter are accessing it via a mobile device. There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing. How your business can use Twitter? Businesses across the globe are finding value in Twitter. How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter: Listen and learn.  Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversat
Read more

Android Marshmallow Series: Google's Private index

Image
As over-the-air updates for Android Marshmallow start slowly rolling out to some Nexus devices, many SEOs are wondering how this well-publicized update will impact mobile user behavior and search. This is especially true because Google’s enhanced predictive search utility, Now on Tap, will be deeply integrated in the browser and OS. Google’s Private Index: Google has always collected data from its users for the purpose of personalization (like query, browsing and click history), but now Google also keeps a searchable Private Index. “Phone” is a new search option/index that Google has made available to all users (with or without Android Marshmallow), as in “Search my phone.” You can find it hidden in the Google Now interface when you scroll to the right in the top navigation. This is Google’s entry to your Private Index, and it seems to be much like the Apple iOS 9 Private Index, in which information about your private mobile behavior is stored to your phone so that it
Read more