SEO

The latest news about Search Engine Optimization - SEO and organic search marketing. Learn what is SEO? & how its useful to increase traffic organically.

What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.


Search engine optimization


1. How search engine works?

Search engines perform several activities in order to deliver search results.


  •  Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Google-bot, in case of Google).
  •  Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
  • Processing - When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.
  • Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
  • Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm
dozens of times per month. When you see changes in your rankings, it is due to
an algorithmic shift or something else beyond your control.



2. Differences Between the Major Search Engines.

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

3. Why is SEO important?

In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engine optimization is essential because:


  • The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
  • SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

















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