Seo-Refresh

What is Remarketing? What are the benefits of Remarketing? Do you have the same question in your mind? Today, I am going to express my views about Remarketing & why it is an important marketing tactic these days. Many ecommerce companies these days investing much in remarketing campaigns rather than keyword based CPC campaigns. The reasons behind using remarketing as a primary targeting tactic are: Its very cost effective. CPC of Remarketing Ads is very less as compared to other Ad formats. By using remarketing, you can target only those customers who already shown an interest in your product or already visited your website. You can also upload an email list manually to increase your customer base. It will reduce your loss. As by remarketing you are only targeting potential customers & the chance of getting irrelevant clicks is very less. You can use dynamic remarketing to show your specific products to customers who have visited that product page earlier. R...

Facebook has hit user saturation in its core developed world markets. A strong way to boost revenue is for Facebook to make ads work better in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch. Facebook’s newest ad format, “Slideshow” could address this conundrum. Slideshow is an ad format that takes three to seven photos and auto-plays them as a slideshow with transitions so it looks like a normal video but can quickly load on any connection or device. The videos can be set to slide quicker or slower, lasting five to fifteen seconds, though they don’t include sound. Compared to a video of the same length, Facebook says Slideshow file sizes can be up to 5X smaller, which means they will start playing much sooner. Have a look at "slideshow" ads video: For big brands, like beta testers Coca-Cola and Netflix, Slideshow offers a way to reach everyone in the world regar...

It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook. The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social network. Profile Videos With the first of the new features, you can add some action to your profile photos with Snapcode Selfies animated GIFs. Facebook sidesteps the Snapchat comparison by calling this an “obvious evolution” of profile photos. Using Facebook’s profile videos you can film a short, looping video clip that will play when people land on your profile page on their mobile device. Improved Profile Controls A new, customizable space sitting at the top of your profile will help you to better control what people see about you when they land on your profile. You can curate this space with data about yourself that you want others to see. In addition, there will ...