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Google Analytics exam answers

Google Analytics exam answers:- Q.1 WHAT IS THE PURPOSE OF THE URL BUILDER? 1. USING THE URL BUILDER IS REQUIRED IN ORDER TO TRACK ADWORDS VISITS 2. TO OPTIMIZE LANDING PAGES 3. TO GENERATE THE URL TRACKING PARAMETERS THAT NEED TO BE APPENDED TO AN ORGANIC SEARCH RESULT 4. TO GENERATE A URL WITH TRACKING PARAMETERS ANSWER – 4 Q.2 WHICH OF THE FOLLOWING IS A VALID TAGGED CUSTOM CAMPAIGN? SELECT ALL THAT APPLY. 1.WWW.EXAMPLE.COM?UTM_CAMPAIGN=FALL&UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CO NTENT=A1 2.WWW.EXAMPLE.COM?UTM_MEDIUM=CPC&UTM_SOURCE=MYSEARCH&UTM_CAMPAIGN=SPRING&UTM_TERM =BACKPACKS 3.WWW.EXAMPLE.COM?UTM_MEDIUM=REFERRAL&UTM_SOURCE=EXAMPLE&UTM_CAMPAIGN=WINTER 4.WWW.EXAMPLE.COM?UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CAMPAIGN=SPRING ANSWER – 1 Q.3 YOU SHOULD ADD ANALYTICS TRACKING CODE TO YOUR SITE WHEN. 1. AFTER IMPLEMENTATION PLANNING 2. BEFORE DOCUMENTING YOUR BUSINESS OBJECTIVES 3. DURING

Differences between Users, Sessions, and Pageviews - Google analytics

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They also renamed many dimensions and metrics so they are the same across web and app view. For those of us who use GA on the web, Visits is now Sessions, Unique Visitors is now Users, and Pageviews are…well still Pageviews. To help clarify any confusion, let’s talk about the difference between Sessions, Users, and Pageviews…just to make sure we’re all on the same page. Or pageview. Or whatever. The Story of Users, Sessions, and Page-views: Say I come visit your site on March 1. While I’m there, I visit your homepage, your about page, and your contact page. If I’m the only one to your site, here’s how your analytics profile is going to read: Sessions: 1 Users: 1 Pageviews: 3 So I’m one user, I’ve created one session, and I’ve viewed three pages. Now let’s pretend I come back to your site (using the same machine) on March 2. Again, I visit your homepage, about page, and contact page. Now here’s how your total will read (assuming no other activity on the site): Sessi