Android Marshmallow Series: Google's Private index
As over-the-air updates for Android Marshmallow start slowly rolling out to some Nexus devices, many SEOs are wondering how this well-publicized update will impact mobile user behavior and search. This is especially true because Google’s enhanced predictive search utility, Now on Tap, will be deeply integrated in the browser and OS. Google’s Private Index: Google has always collected data from its users for the purpose of personalization (like query, browsing and click history), but now Google also keeps a searchable Private Index. “Phone” is a new search option/index that Google has made available to all users (with or without Android Marshmallow), as in “Search my phone.” You can find it hidden in the Google Now interface when you scroll to the right in the top navigation. This is Google’s entry to your Private Index, and it seems to be much like the Apple iOS 9 Private Index, in which information about your private mobile behavior is stored to your phone so that it...