Google Analytics exam answers

Google Analytics exam answers:-

Q.1 WHAT IS THE PURPOSE OF THE URL BUILDER?

1. USING THE URL BUILDER IS REQUIRED IN ORDER TO TRACK ADWORDS VISITS

2. TO OPTIMIZE LANDING PAGES

3. TO GENERATE THE URL TRACKING PARAMETERS THAT NEED TO BE APPENDED TO AN ORGANIC SEARCH

RESULT

4. TO GENERATE A URL WITH TRACKING PARAMETERS

ANSWER – 4

Q.2 WHICH OF THE FOLLOWING IS A VALID TAGGED CUSTOM CAMPAIGN? SELECT ALL THAT APPLY.

1.WWW.EXAMPLE.COM?UTM_CAMPAIGN=FALL&UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CO

NTENT=A1

2.WWW.EXAMPLE.COM?UTM_MEDIUM=CPC&UTM_SOURCE=MYSEARCH&UTM_CAMPAIGN=SPRING&UTM_TERM

=BACKPACKS

3.WWW.EXAMPLE.COM?UTM_MEDIUM=REFERRAL&UTM_SOURCE=EXAMPLE&UTM_CAMPAIGN=WINTER

4.WWW.EXAMPLE.COM?UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CAMPAIGN=SPRING

ANSWER – 1

Q.3 YOU SHOULD ADD ANALYTICS TRACKING CODE TO YOUR SITE WHEN.

1. AFTER IMPLEMENTATION PLANNING

2. BEFORE DOCUMENTING YOUR BUSINESS OBJECTIVES

3. DURING MEASUREMENT PLANNING

4. WHEN IT’S CONVENIENT FOR YOUR IT TEAM

ANSWER – 1

Q.4 CHANNEL X HAS AN ASSISTED/LAST INTERACTION CONVERSIONS VALUE OF EXACTLY 1. WHICH OF THE

FOLLOWING IS TRUE?

1. CHANNEL X EQUALLY INITIATES AND ASSISTS CONVERSIONS

2. CHANNEL X IS ALWAYS THE LAST CLICK BEFORE CONVERSION

3. CHANNEL X ALWAYS INITIATES CONVERSIONS NONE OF THESE IS TRUE

ANSWER – 1

Q.5 WHICH OF THE FOLLOWING QUESTIONS CAN BE ANSWERED USING THE GOAL FLOW REPORT?

1. IS THERE A PLACE IN MY FUNNEL WHERE TRAFFIC LOOPS BACK TO THE BEGINNING OF THE CONVERSION

PROCESS

2. ARE THERE ANY STEPS IN MY CONVERSION PROCESS THAT DON’T PERFORM WELL ON MOBILE DEVICES

COMPARED TO DESKTOP DEVICES?

3. ARE THERE A LOT OF UNEXPECTED EXITS FROM A STEP IN THE MIDDLE OF MY CONVERSION FUNNEL?

4. DO VISITORS USUALLY START MY CONVERSION PROCESS FROM THE FIRST STEP OR SOMEWHERE IN THE

MIDDLE?

ANSWER – 1, 2, 3, & 4

Google Analytics sample Q&A

Q.6 WHICH TWO METRICS BELOW WOULD BE THE BEST KPIS FOR MEASURING THE PERFORMANCE OF AN

ECOMMERCE BUSINESS? SELECT TWO.

1. PAGEVIEWS

2. REVENUE

3. BOUNCE RATE

4. AVERAGE ORDER VALUE

ANSWER – 2 & 4

Q.7 IN THE LINEAR ATTRIBUTION MODEL

1. EACH TOUCHPOINT IN THE CONVERSION PATH SHARES EQUAL CREDIT FOR THE CONVERSION

2. THE LAST TOUCHPOINT RECEIVES 100% OF THE CREDIT FOR THE CONVERSION

3. THE TOUCHPOINT CLOSEST IN TIME TO THE CONVERSION GET THE MOST CREDIT

4. THE FIRST TOUCHPOINT RECEIVES 100% OF THE CREDIT FOR THE CONVERSION

ANSWER – 1

Q.8 WHICH OF THE FOLLOWING WOULD BE VALID SEGMENTS TO CONSIDER WHEN LOOKING AT DATA? SELECT ALL

THAT APPLY.

1. TRAFFIC BY TIME OF DAY

2. TRAFFIC BY DEVICE

3. TRAFFIC BY MARKETING CHANNEL

4. TRAFFIC BY GEOGRAPHY

ANSWERS – 1, 2, 3, 4

Q.9 YOU WANT TO SEE THE PERCENTAGE OF SESSIONS IN WHICH A SPECIFIC BUTTON WAS CLICKED. WHICH OF THE

FOLLOWING WOULD BE MOST USEFUL?

1. SET UP REAL-TIME REPORTING

2. SET UP A CUSTOM REPORT

3. SET UP AN EVENT GOAL

4. SET UP A DASHBOARD

ANSWER – 3

Q.10 WHAT IS THE FIRST STEP OF ANALYTICS PLANNING?

1. CREATE YOUR IMPLEMENTATION PLAN

2. DEFINE YOUR OVERALL MEASUREMENT PLAN AND BUSINESS OBJECTIVES

3. DOCUMENT YOUR TECHNICAL INFRASTRUCTURE

4. IMPLEMENT GOOGLE ANALYTICS

ANSWER – 2

Q. 11 WHICH OF THE FOLLOWING WOULD YOU USE TO SET UP A CUSTOM ALERT?

1. CONTENT

2. REAL-TIME

3. CONVERSIONS

4. INTELLIGENCE

ANSWER – 4

Q.12 WHICH OF THE FOLLOWING WOULD BE MOST USEFUL FOR RANKING PAGES ACCORDING TO REVENUE

CONTRIBUTION?

1. PAGE VALUE

2. MARGIN

3. ROI

4. BOUNCE RATE

5. REVENUE

ANSWER – 5

Q.13 WHICH OF THE FOLLOWING TECHNOLOGIES OR FEATURES CAN BE USED TO ADD DATA TO GOOGLE

ANALYTICS? SELECT ALL THAT APPLY.

1. REAL-TIME

2. MEASUREMENT PROTOCOL

3. INTELLIGENCE

4. COST DATA IMPORT

5. DIMENSION WIDENING

ANSWER – 2, 4, &5

Q.14 A VISITOR COMES TO YOUR SITE BUT STOPS LOOKING AT PAGES AND GENERATING EVENTS. WHICH OF THE

FOLLOWING WILL OCCUR BY DEFAULT?

1. THE VISITOR’S SESSION EXPIRES AFTER 5 MINUTES OF INACTIVITY

2. THE VISITOR’S SESSION EXPIRES AFTER 30 MINUTES OF INACTIVITY

3. THE VISITOR’S SESSION EXPIRES ONCE THE VISITOR HAS EXITED YOUR SITE

4. GOOGLE ANALYTICS DOES NOT KEEP TRACK OF SESSIONS BY DEFAULT

ANSWER –2

Q.15 TRUE OR FALSE: WHEN YOU SHARE A LINK TO A CUSTOM REPORT, YOU SHARE THE DATA IN THE REPORT.

1. TRUE. SHARING A LINK TO A CUSTOM REPORT SHARES THE DATA IN THE REPORT.

2. FALSE. SHARING A LINK TO A CUSTOM REPORT ONLY SHARES A TEMPLATE FOR THE REPORT.

ANSWER – 2

Q.16 WHICH OF THE FOLLOWING IS NOT A STANDARD CAMPAIGN PARAMETER?

1. UTM_CONTENT

2. UTM_CAMPAIGN

3. UTM_SOURCE

4. UTM_ADGROUP

ANSWER – 4

Q.17 WHICH OF THE FOLLOWING WOULD BE MOST USEFUL IN MEASURING HOW MANY DAYS PASSED BETWEEN THE

FIRST VISIT TO A SITE AND THE EVENTUAL CONVERSION?

1. PATH LENGTH

2. CONVERSION VALUE

3. TOP CONVERSION PATHS

4. ASSISTED/LAST INTERACTION CONVERSIONS

5. TIME LAG

ANSWER – 5

Q.18 WHICH OF THE FOLLOWING REPRESENTS A MACRO CONVERSION FOR AN ECOMMERCE SITE?

1. COLLECTING A LEAD

2. A COMPLETED SALES TRANSACTION

3. A CLICK ON A “BUY” BUTTON

4. RECEIVING A PRODUCT INQUIRY

5. ALL OF THE ABOVE

ANSWER – 2

Q.19 YOU HAVE DEFINED GOAL X SUCH THAT ANY PDF DOWNLOAD QUALIFIES AS A GOAL CONVERSION. A USER

COMES TO YOUR SITE ONCE AND DOWNLOADS FIVE PDFS. HOW MANY GOAL CONVERSIONS WILL BE RECORDED?

1. 0

2. 1

3. 2

4. 5

ANSWER – 4

Q.20 SPECIFYING A GOAL VALUE ALLOWS GOOGLE ANALYTICS TO CALCULATE _____ (SELECT ALL THAT APPLY)

1. AVERAGE ORDER VALUE

2. ECOMMERCE REVENUE

3. GOAL REVENUE

4. BOUNCE RATE

5. REVENUE PER CLICK

ANSWER – 3

Q.21 YOU WANT TO EVALUATE THE LANDING PAGES YOU ARE USING FOR ADWORDS ADS. WHICH OF THE

FOLLOWING DIMENSIONS WOULD BE MOST USEFUL?

1. CAMPAIGN

2. AD GROUP

3. KEYWORD

4. PLACEMENTS

5. DESTINATION URL

ANSWER – 5

Q.22 YOUR WEB PROPERTY IS “WWW.EXAMPLE.COM”. YOU SET UP A URL GOAL OF “/THANKYOU” AND A MATCH

TYPE OF “BEGINS WITH”. WHICH OF THE FOLLOWING URLS WILL COUNT AS GOALS? (SELECT ALL THAT APPLY.)

1. WWW.EXAMPLE.COM/THANKYOU.HTML

2. WWW.EXAMPLE.COM/THANKYOU/RECEIPT.PHP

3. WWW.EXAMPLE.COM/THANKYOU.PHP

4. WWW.EXAMPLE.COM/RECEIPT/THANKYOU.PHP

ANSWER – 1, 2, & 3

Q.23 WHY IS IT IMPORTANT THAT YOU MAINTAIN ONE UNFILTERED VIEW WHEN USING FILTERS WITH YOUR

ANALYTICS ACCOUNT?

1. YOU WILL NEED TO CONFIGURE YOUR GOALS IN THE UNFILTERED VIEW

2. AN UNFILTERED VIEW ENSURES THAT THE ORIGINAL DATA CAN ALWAYS BE ACCESSED

3. THERE IS NO REASON TO MAINTAIN AN UNFILTERED VIEW

4. WITHOUT ONE UNFILTERED VIEW, YOU WILL NOT BE ABLE TO USE A FILTER FOR MULTIPLE VIEWS

ANSWER – 2

Q.24 FOR EACH USER WHO COMES TO YOUR SITE, GOOGLE ANALYTICS AUTOMATICALLY CAPTURES WHICH OF THE

FOLLOWING TRAFFIC SOURCE DIMENSIONS? SELECT ALL THAT APPLY.

1. MEDIUM

2. SOURCE

3. AD CONTENT

4. CAMPAIGN

ANSWER – 1, 2, 3, & 4

Q.25 IF A PAID KEYWORD HAS AN ASSISTED/LAST CLICK OR DIRECT CONVERSIONS VALUE OF 0.5, WHICH OF THE

FOLLOWING IS TRUE?

1. THE KEYWORD PLAYED AN ASSISTED ROLE LESS OFTEN THAN IT PLAYED A LAST CLICK ROLE

2. THE KEYWORD PLAYED AN ASSIST ROLE IN EXACTLY ON CONVERSION

3. THE KEYWORD PLAYED AN ASSIST ROLE IN EXACTLY FIVE CONVERSIONS

4. NONE OF THESE ANSWERS

ANSWER – 1

Q.26 WHICH OF THE FOLLOWING ARE EXAMPLES OF MEDIUMS? SELECT ALL THAT APPLY.

1. GOOGLE

2. EMAIL

3. CONVERSION

4. EXAMPLE.COM

ANSWER – 2

Q.27 WHICH OF THE FOLLOWING ARE ADVANTAGES OF IMPLEMENTING GOOGLE TAG MANAGER?

1. YOU CAN CHANGE CONFIGURATION VALUES IN YOUR MOBILE APP WITHOUT REBUILDING A NEW BINARY

2. YOU CAN ADD GOOGLE ANALYTICS TAGS TO YOUR SITE WITHOUT EDITING SITE CODE

3. YOU CAN ADD NON-GOOGLE TAGS TO YOUR SITE WITHOUT EDITING SITE CODE

4. YOU CAN ADD ADWORDS TAGS TO YOUR SITE WITHOUT EDITING SITE CODE

ANSWER – 1, 2, 3, & 4

Q.28 YOUR COMPANY HAS A WEBSITE AND A MOBILE APP, AND YOU WANT TO TRACK EACH SEPARATELY IN

GOOGLE ANALYTICS. HOW SHOULD YOU STRUCTURE YOUR ACCOUNT(S)?

1. ONE ACCOUNT, ONE PROPERTY, NO VIEWS ONE ACCOUNT,

2. ONE PROPERTY, ONE VIEW, BECAUSE YOU CAN’T USE GOOGLE ANALYTICS TO TRACK THE MOBILE APP

3. ONE ACCOUNT, TWO PROPERTIES ONE ACCOUNT,

4. ONE PROPERTY, TWO VIEWS

ANSWER – 3

Q.29 A MACRO CONVERSION

1. OCCURS WHEN OVER 50% OF VISITORS BUY AN ITEM

2. IS YOUR HIGHEST CONVERTING CAMPAIGN

3. IS A LARGE REVENUE SALE THAT IS DIRECTLY ATTRIBUTED TO A DISPLAY CAMPAIGN

4. OCCURS WHEN SOMEONE COMPLETES AN ACTION THAT’S IMPORTANT TO YOUR BUSINESS

5. ALWAYS OCCURS PRIOR TO A MICRO CONVERSION

ANSWER – 4

Q.30 WHICH OF THE FOLLOWING WOULD MOST QUICKLY ALLOW YOU TO DETERMINE WHETHER THE GOOGLE

ANALYTICS CODE SNIPPET IS WORKING ON A SPECIFIC WEBSITE PAGE?

1. REAL-TIME

2. SECONDARY DIMENSIONS

3. ANNOTATIONS

4. ANALYTICS INTELLIGENCE

ANSWER – 1

Q.31 WHICH OF THE FOLLOWING WOULD BE MOST USEFUL FOR OPTIMISING LANDING PAGES?

1. UNIQUE PAGEVIEWS

2. PAGEVIEWS

3. BOUNCE RATE

4. UNIQUE VISITS

5. VISITS

ANSWER – 3

Q.32 WHICH OF THE FOLLOWING ARE POSSIBLE USES OF FILTERS? SELECT ALL THAT APPLY.

1. REPLACE COMPLICATED PAGE URLS WITH READABLE TEXT STRINGS

2. NCLUDE ONLY TRAFFIC COMING FROM A PARTICULAR CAMPAIGN

3. EXCLUDE VISITS FROM A PARTICULAR IP ADDRESS

4. REPORT ON ONLY A SUBDOMAIN OR DIRECTORY

ANSWER – 1, 2, 3, & 4

Q.33 YOU NEED TO IMMEDIATELY FIND OUT WHETHER PEOPLE ARE VIEWING THE NEW CONTENT THAT YOU JUST

ADDED TODAY. WHICH OF THE FOLLOWING WOULD BE MOST USEFUL?

1. ANNOTATIONS

2. REAL-TIME

3. INTELLIGENCE

4. SECONDARY DIMENSIONS

ANSWER – 2

Q.34 YOU WANT TO KNOW WHETHER BUTTON X IS CLICKED MORE OFTEN THAN BUTTON Y. WHICH OF THE

FOLLOWING WOULD BE MOST USEFUL?

1. REAL-TIME

2. INTELLIGENCE

3. EVENTS

4. ANNOTATIONS

ANSWER – 3

Q.35 WHICH OF THE FOLLOWING SHOULD YOU NOT COLLECT WITH THE GOOGLE ANALYTICS ECOMMERCE

JAVASCRIPT?

1. CREDIT CARD NUMBER

2. PURCHASE AMOUNT

3. TAX AMOUNT

4. PRODUCT SKU(S)

5. BILLING CITY

ANSWER – 1

Q.36 WHICH OF THE FOLLOWING BEHAVIOUR METRICS SHOWS THE NUMBER OF SESSIONS THAT INCLUDED A VIEW

OF A PAGE?

1. BOUNCE RATE

2. VISITS

3. PAGEVIEWS

4. UNIQUE VISITS

5. UNIQUE PAGEVIEWS

ANSWER – 1

Q.37 WHICH OF THE FOLLOWING TECHNOLOGIES ON YOUR SITE INFLUENCE HOW YOU IMPLEMENT ANALYTICS?

SELECT ALL THAT APPLY.

1. QUERY STRING PARAMETERS

2. FLASH AND AJAX EVENTS

3. RESPONSIVE WEB DESIGN

4. SERVER REDIRECTS

ANSWER – 1, 2, 3, & 4

Q.38 WHICH OF THE FOLLOWING ARE POSSIBLE USES OF VIEWS WITHIN A SINGLE GOOGLE ANALYTICS ACCOUNT?

1. TO LOOK MORE CLOSELY AT TRAFFIC TO A SPECIFIC PART OF A SITE (A PAGE OR SELECTION OF PAGES)

2. TO TRACK DOMAINS THAT BELONG TO ANOTHER ACCOUNT

3. TO LOOK MORE CLOSELY AT TRAFFIC TO A SPECIFIC SUBDOMAIN

4. TO LIMIT THE USER’S ACCESS TO A SUBSET OF DATA

ANSWER – 1, 3, & 4

Q.39 YOU ARE INTERESTED IN EXPLORING METRICS BY CAMPAIGN AND TRAFFIC SOURCE. WHICH OF THE

FOLLOWING SECTIONS WILL HAVE THIS REPORT INFORMATION BY DEFAULT?

CONVERSION

1. ADMIN

2. ACQUISITION

3. BEHAVIOUR

4. AUDIENCE

ANSWER – 3

Q.40 WHICH OF THE FOLLOWING WOULD HELP YOU TO DETERMINE THE CONVERSION VALUE OF A PAID KEYWORD?

1. CTR

2. CPM

3. REAL-TIME

4. MULTI-CHANNEL FUNNELS

5. NONE OF THESE ANSWERS

ANSWER – 5

Q.41 WHICH OF THE FOLLOWING ARE METRICS? SELECT ALL THAT APPLY.

1. BROWSER

2. CITY

3. PAGEVIEWS

4. % NEW VISITS

ANSWER – 3 & 4

Q.42 WHICH OF THE FOLLOWING ARE DIMENSIONS?

1. % NEW VISITS

2. SCREEN RESOLUTION

3. REGION

4. BOUNCE RATE

ANSWER – 2 & 3

Q.43 WHICH OF THE FOLLOWING ARE EXAMPLES OF SOURCES? SELECT ALL THAT APPLY.

EXAMPLE.COM

1. DISPLAY

2. GOOGLE

3. EMAIL

4. SEARCH

ANSWER – 1 & 3

Q.44 WHICH OF THE FOLLOWING ADWORDS REPORTS WOULD YOU USE TO INVESTIGATE WHEN YOU SHOULD

MODIFY YOUR BIDDING DURING CERTAIN HOURS OF THE DAY TO OPTIMISE CONVERSIONS?

1. CAMPAIGNS

2. DESTINATION URLS

3. PLACEMENTS

4. DAY PARTS

5. ADWORDS KEYWORDS

ANSWER – 4 &5

Q.45 YOU WANT A SECOND VIEW OF YOUR DATA WHERE YOU ONLY SEE TRAFFIC TO A SPECIFIC SUBDIRECTORY.

WHAT IS THE BEST WAY TO SET THIS UP?

1. CREATE A NEW VIEW AND APPLY AN ADVANCED FILTER THAT DELETES PAGE DATA OUTSIDE THE

SUBDIRECTORY

2. CREATE A DUPLICATE VIEW AND ADD A FILTER: SELECT “INCLUDE ONLY TRAFFIC TO A SUBDIRECTORY”

FROM THE FILTER TYPE DROP DOWN, AND SPECIFY THE SUBDIRECTORY

3. CREATE A SECOND GOOGLE ANALYTICS ACCOUNT, AND APPLY THE NEW TRACKING CODE TO THE PAGES IN

THE SUBDIRECTORY

4. CREATE A NEW WEB PROPERTY AND ADD THE NEW TRACKING CODE TO THE PAGES ON THE SUBDIRECTORY

ANSWER – 2

Q.46 WHICH OF THE FOLLOWING ARE MEASURES OF TRAFFIC VOLUME?

1. VISITS

2. MARGIN AVG.

3. TIME ON SITE

4. BOUNCE RATE

ANSWER – 1

Q.47 WHICH OF THE FOLLOWING ARE EXAMPLES OF CHANNELS? SELECT ALL THAT APPLY.

1. AUDIENCE

2. DISPLAY

3. EMAIL

4. ORGANIC SEARCH

5. CONVERSION

ANSWER – 2, 3, &4

Q.48 YOUR MULTI-CHANNEL FUNNEL REPORTS HAVE NO DATA. WHAT IS THE MOST LIKELY REASON?

1. YOU HAVEN’T IMPLEMENTED GOALS OR ECOMMERCE

2. YOU HAVEN’T SET UP GOAL FUNNELS

3. YOU ARE NOT USING CONTENT EXPERIMENTS

4. YOU ARE NOT USING GOOGLE TAG MANAGER

ANSWER – 1

Q.49 IN ORDER TO SET UP ECOMMERCE TRACKING, YOU NEED TO _______. SELECT ALL THAT APPLY.

1. ADD ECOMMERCE TRACKING JAVASCRIPT TO YOUR RECEIPT PAGE OR “TRANSACTION COMPLETE” PAGE

2. ADD AN ECOMMERCE CAMPAIGN VARIABLE TO YOUR URLS

3. ENABLE ECOMMERCE TRACKING IN AT LEAST ONE OF THE VIEWS FOR A PROPERTY

4. HAVE LINKED AN ADWORDS ACCOUNT WITH YOUR GOOGLE ANALYTICS ACCOUNT

ANSWER – 1 & 3

Q.50 GENERALLY, THE RECOMMENDED BEST PRACTICE IS TO SET UP ONE GOOGLE TAG MANAGER ACCOUNT

1. FOR YOUR COMPANY

2. FOR EVERY SITE YOU WANT TO TRACK

3. FOR EVERY PERSON WHO WILL HAVE ACCESS TO ANALYTICS

4. FOR EVERY ANALYTICS VIEW

ANSWER – 1

Q.51 USING FILTERS, YOU CAN _____. SELECT ALL THAT APPLY.

1. INCLUDE DATA IN A VIEW

2. CHANGE HOW THE DATA LOOKS IN YOUR REPORTS

3. EXCLUDE DATA FROM A VIEW

ANSWER – 1, 2, &3

Q.52 TRUE OR FALSE. THE ORDER IN WHICH FILTERS APPEAR IN YOUR VIEW SETTINGS MATTERS.

1. TRUE. FILTERS ARE EXECUTED IN THE ORDER IN WHICH THEY APPEAR.

2. FALSE. FILTERS ARE NOT NECESSARILY EXECUTED IN THE ORDER IN WHICH THEY APPEAR.

ANSWER – 1

Q.53 YOU WANT TO MEASURE THE PERCENTAGE OF SESSIONS DURING WHICH THE USER CLICKS A “PRODUCT

DETAILS” BUTTON. WHICH OF THE FOLLOWING WOULD YOU NEED TO DO IN ORDER TO SEE THIS INFORMATION?

1. SET UP A “PRODUCT DETAILS” BUTTON IN THE ECOMMERCE JAVASCRIPT

2. TRACK THE BUTTON AS A PAGE VIEW AND LOOK AT THE EVENTS OVERVIEW

3. TRACK THE BUTTON WITH AN EVENT AND SET UP AS AN EVENT GOAL

4. ENABLE THE BUTTON AS A KPI AND SET UP A DASHBOARD

5. NONE OF THESE OPTIONS WILL WORK

ANSWER – 3

Q.54 YOU WANT TO KNOW WHENEVER WEEKLY REVENUE FOR YOUR “SPRING SALE” CAMPAIGN INCREASES OR

DECREASES BY AN UNUSUAL AMOUNT. WHICH OF THE FOLLOWING WOULD BE MOST USEFUL?

1. SECONDARY DIMENSIONS

2. REAL-TIME

3. INTELLIGENCE

4. ANNOTATIONS

ANSWER – 3

Q.55 YOU PUBLISH ARTICLES BY MANY DIFFERENT AUTHORS ON YOUR SITE. YOU WANT TO CREATE A REPORT THAT

SHOWS THE TOTAL NUMBER OF PAGEVIEWS FOR EACH AUTHOR. WHICH OF THE FOLLOWING FEATURES WILL ALLOW

YOU TO ADD AUTHOR INFORMATION TO GOOGLE ANALYTICS?

1. ANNOTATIONS

2. CUSTOM REPORTS

3. DIMENSION WIDENING

4. SEGMENTS

5. ANALYTICS INTELLIGENCE

ANSWER – 3

Q.56 WHICH OF THE FOLLOWING ARE TRACKED BY THE SITE SPEED REPORTS? SELECT ALL THAT APPLY.

1. HOW QUICKLY IMAGES LOAD

2. BUTTON CLICK RESPONSE TIME

3. PAGE-LOAD TIME FOR A SAMPLE OF PAGEVIEWS ON YOUR SITE

4. HOW QUICKLY THE BROWSER PARSES A PAGE AND MAKES IT AVAILABLE FOR USER INTERACTION

ANSWER – 3 & 4

Q. 57 YOU CURRENTLY HAVE THE GOOGLE ANALYTICS CODE ON YOUR SITE, BUT YOU WANT TO START MANAGING

IT AND OTHER TAGS USING GOOGLE TAG MANAGER. YOU CREATE A GOOGLE TAG MANAGER CONTAINER AND ADD

A GOOGLE ANALYTICS TAG TO THE CONTAINER. ONCE YOU HAVE ADDED THE CONTAINER SNIPPET TO EVERY PAGE

OF YOUR SITE, WHAT DO YOU DO WITH THE EXISTING GOOGLE ANALYTICS TRACKING CODE?

1. MAKE SURE THAT THE EXISTING GOOGLE ANALYTICS TRACKING CODE IS PLACED AFTER THE OPENING TAG

2. REPLACE THE ACCOUNT ID IN THE EXISTING GOOGLE ANALYTICS TRACKING CODE WITH THE CONTAINER ID

3. UPDATE THE GOOGLE ANALYTICS TRACKING CODE WITH ANALYTICS.JS

4. REMOVE THE EXISTING GOOGLE ANALYTICS TRACKING CODE FROM THE SITE

ANSWER – 4

Q.58 TO CALCULATE ROI CORRECTLY, GOOGLE ANALYTICS NEEDS (SELECT ALL THAT APPLY)

1. COST

2. MARGIN

3. INTEREST RATE

4. REVENUE

5. OPERATING COST

ANSWER – 1 & 4

Q.59 IT’S IMPORTANT TO HAVE A CLEAR MEASUREMENT STRATEGY TO GUIDE YOUR IMPLEMENTATION STRATEGY

AND YOUR DATA ANALYSIS. WHICH OF THE FOLLOWING BUSINESS OBJECTIVES WOULD BE MOST RELEVANT FOR

CONTENT PUBLISHERS?

1. ENCOURAGE ENGAGEMENT AND FREQUENT VISITATION

2. COLLECTING USER INFORMATION FOR SALES TEAMS TO CONNECT WITH POTENTIAL LEADS

3. SELLING PRODUCTS OR SERVICES

4. ALL THESE OPTIONS ARE EQUALLY RELEVANT AS BUSINESS OBJECTIVES FOR CONTENT PUBLISHERS

ANSWER – 1

Q.60 WHICH OF THE FOLLOWING MOST ACCURATELY DESCRIBES THE CONCEPT OF ATTRIBUTION IN DIGITAL

ANALYTICS?

1. DETERMINING A TRAFFIC SOURCE

2. DETERMINING A USER’S DEVICE

3. ASSIGNING CREDIT FOR CONVERSIONS

4. CALCULATING COST PER CLICK

5. CALCULATING ROI

ANSWER – 3

Q.61 WHICH OF THE FOLLOWING SUGGESTS A POORLY PERFORMING LANDING PAGE?

1. BOUNCE RATE < 90%

2. %NEW VISITS > 90%

3. % NEW VISITS < 90%

4. BOUNCE RATE > 90%

5. NONE OF THESE ANSWERS

ANSWER – 4

Q.62 SETTING UP GOALS ALLOWS YOU TO SEE _____. SELECT ALL THAT APPLY.

1. ECOMMERCE REVENUE

2. CONVERSION PATHS

3. A LIST OF TRANSACTIONS

4. CONVERSION RATES

5. BOUNCE RATE

ANSWER – 2

Q.63 WHICH OF THE FOLLOWING COULD BE MEASURED BY DEFINING A GOAL IN GOOGLE ANALYTICS? SELECTING

ALL THAT APPLY.

1. THE PERCENTAGE OF VISITS THAT RESULT IN A SITE REGISTRATION

2. THE PERCENTAGE OF VISITS THAT CONTAIN ONLY ONE PAGE VIEW

3. CONVERSION RATE

4. THE PERCENTAGE OF VISITS DURING WHICH VISITORS SPENT AT LEAST TWO MINUTES ON THE SITE

ANSWER – 4

Q.64 PERSON A AND PERSON B EACH VISIT YOUR ECOMMERCE SITE ONCE. DURING HER VISIT, PERSON A BUYS ONE

OF YOUR PRODUCTS. THEN, BEFORE LEAVING THE SITE, SHE MAKES ANOTHER PURCHASE. PERSON B BUYS

NOTHING. WHAT IS YOUR ECOMMERCE CONVERSION RATE FOR THESE TWO VISITS?

1. 200%

2. 50%

3. 33%

4. 0%

5. 100%

ANSWER – 2

Q.65 WHICH OF THE FOLLOWING METRICS SHOWS THE NUMBER OF TIMES YOUR ADS WERE DISPLAYED?

1. CLICKS

2. CTR

3. VISITS

4. PAGEVIEWS

5. IMPRESSIONS

ANSWER – 5

Q.66 WHICH OF THE FOLLOWING REPORTS ALLOWS YOU TO IDENTIFY THE TERMS VISITORS USED TO CONDUCT

SEARCHES WITHIN YOUR SITE? SELECT ALL THAT APPLY.

1. AFFINITY CATEGORIES

2. SEARCH ENGINE OPTIMISATION REPORT

3. KEYWORD REPORT

4. SITE SEARCH REPORT

ANSWER – 4

Q.67 WHICH OF THE FOLLOWING WOULD YOU USE TO EXCLUDE ROWS WITH FEWER THAN 10 VISITS?

1. TABLE FILTER

2. SECONDARY DIMENSION

3. TABLE SORT

4. PIVOT TABLE

5. PRIMARY DIMENSION

ANSWER – 1

Q.68 WHICH OF THE FOLLOWING IS TRUE OF ROI?

1. IF COST IS $5 AND REVENUE IS $5, YOUR ROI IS 0%

2. IF COST IS $5 AND REVENUE IS $5, YOUR ROI IS 20%

3. IF COST IS $5 AND REVENUE IS $5, YOUR ROI IS 100%

4. IF COST IS $5 AND REVENUE IS $5, YOUR ROI IS 50%

5. NONE OF THESE ANSWERS ARE TRUE OF ROI

ANSWER – 1

Q.69 WHICH OF THE FOLLOWING ATTRIBUTION MODELS WOULD BE USEFUL FOR EVALUATING ADS AND CAMPAIGNS

THAT ARE DESIGNED TO CREATE INITIAL AWARENESS ABOUT A BRAND?

1. FIRST INTERACTION MODEL

2. LAST INTERACTION MODEL

3. LAST NON-DIRECT CLICK MODEL

4. LINEAR MODEL

ANSWER – 1

Q.70 WHICH CAMPAIGN TRACKING VARIABLES ARE REQUIRED IN ORDER TO ENSURE ACCURATE DATA SHOWS FOR

YOUR CAMPAIGNS IN THE “ALL TRAFFIC” REPORT? SELECT ALL THAT APPLY.

1. UTM_TERM

2. UTM_CAMPAIGN

3. UTM_CONTENT

4. UTM_MEDIUM

5. UTM_SOURCE

ANSWER – 2, 4, & 5