Google stopped showing text ads on RHS

Google Stopped Showing Text Ads on Right Side of Desktop Search Results Worldwide

Check the recent changes made by google & their impact:

  1.   Text Ads, which were showing to the right of search results           (earlier):

      2. From now up-to four text ads will appear on the top of the                   organic results & PLA box on the right hand side:


       3.   Up-to three text ads will appear at the bottom of the search                 results:


What will be the impact of this change?
This change will likely-
     1.     Drive up average CPCs as the competition for the top slots will            increase.
     2.     Make it harder for businesses with limited budget to get the               position above the fold of search results. 
     3.     Push advertisers to be smarter when selecting keywords for better        relevance and targeting.
     4.     This change is expected to have a great impact on advertisers and        businesses, which makes it critical for search marketers to re-              evaluate their strategies.

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