Google stopped showing text ads on RHS
Google Stopped
Showing Text Ads on Right Side of Desktop Search Results Worldwide
Check the recent
changes made by google & their impact:
- Text Ads, which were showing to the right of search results (earlier):
2. From now up-to four
text ads will appear on the top of the organic results & PLA box on the
right hand side:
3. Up-to three text
ads will appear at the bottom of the search results:
What will be the
impact of this change?
This change will
likely-
1. Drive up average
CPCs as the competition for the top slots will increase.
2. Make it harder for
businesses with limited budget to get the position above the fold of search
results.
3. Push advertisers to
be smarter when selecting keywords for better relevance and targeting.
4. This change is
expected to have a great impact on advertisers and businesses, which makes it
critical for search marketers to re- evaluate their strategies.
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