Seo-Refresh

Google Analytics exam answers:- Q.1 WHAT IS THE PURPOSE OF THE URL BUILDER? 1. USING THE URL BUILDER IS REQUIRED IN ORDER TO TRACK ADWORDS VISITS 2. TO OPTIMIZE LANDING PAGES 3. TO GENERATE THE URL TRACKING PARAMETERS THAT NEED TO BE APPENDED TO AN ORGANIC SEARCH RESULT 4. TO GENERATE A URL WITH TRACKING PARAMETERS ANSWER – 4 Q.2 WHICH OF THE FOLLOWING IS A VALID TAGGED CUSTOM CAMPAIGN? SELECT ALL THAT APPLY. 1.WWW.EXAMPLE.COM?UTM_CAMPAIGN=FALL&UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CO NTENT=A1 2.WWW.EXAMPLE.COM?UTM_MEDIUM=CPC&UTM_SOURCE=MYSEARCH&UTM_CAMPAIGN=SPRING&UTM_TERM =BACKPACKS 3.WWW.EXAMPLE.COM?UTM_MEDIUM=REFERRAL&UTM_SOURCE=EXAMPLE&UTM_CAMPAIGN=WINTER 4.WWW.EXAMPLE.COM?UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CAMPAIGN=SPRING ANSWER – 1 Q.3 YOU SHOULD ADD ANALYTICS TRACKING CODE TO YOUR SITE WHEN. 1. AFTER IMPLEMENTATION PLANNING 2. BEFORE DOCUMENTING YOUR BUSINESS OBJECTIVES 3. DURING...

They also renamed many dimensions and metrics so they are the same across web and app view. For those of us who use GA on the web, Visits is now Sessions, Unique Visitors is now Users, and Pageviews are…well still Pageviews. To help clarify any confusion, let’s talk about the difference between Sessions, Users, and Pageviews…just to make sure we’re all on the same page. Or pageview. Or whatever. The Story of Users, Sessions, and Page-views: Say I come visit your site on March 1. While I’m there, I visit your homepage, your about page, and your contact page. If I’m the only one to your site, here’s how your analytics profile is going to read: Sessions: 1 Users: 1 Pageviews: 3 So I’m one user, I’ve created one session, and I’ve viewed three pages. Now let’s pretend I come back to your site (using the same machine) on March 2. Again, I visit your homepage, about page, and contact page. Now here’s how your total will read (assuming no other activity on the site): S...

Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads. On September 1, Google told us that giant ads for apps may lead to ranking declines starting on November 1. Well, that algorithm, aka the “app install interstitial penalty,” went live a day late, on November 2. Google announced it on various social networks, including Google+, saying: Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly. This penalty will be built right into the overall Google mobile-friendly algorithm, so this makes November 2 the second day of Mobilegeddon. Or maybe not. I have yet to see complaints from webmasters about being hit by a penalty yesterday. Google’s advice? Instead of full page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners. We ...

As over-the-air updates for Android Marshmallow start slowly rolling out to some Nexus devices, many SEOs are wondering how this well-publicized update will impact mobile user behavior and search. This is especially true because Google’s enhanced predictive search utility, Now on Tap, will be deeply integrated in the browser and OS. Google’s Private Index: Google has always collected data from its users for the purpose of personalization (like query, browsing and click history), but now Google also keeps a searchable Private Index. “Phone” is a new search option/index that Google has made available to all users (with or without Android Marshmallow), as in “Search my phone.” You can find it hidden in the Google Now interface when you scroll to the right in the top navigation. This is Google’s entry to your Private Index, and it seems to be much like the Apple iOS 9 Private Index, in which information about your private mobile behavior is stored to your phone so that it...

Facebook has hit user saturation in its core developed world markets. A strong way to boost revenue is for Facebook to make ads work better in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch. Facebook’s newest ad format, “Slideshow” could address this conundrum. Slideshow is an ad format that takes three to seven photos and auto-plays them as a slideshow with transitions so it looks like a normal video but can quickly load on any connection or device. The videos can be set to slide quicker or slower, lasting five to fifteen seconds, though they don’t include sound. Compared to a video of the same length, Facebook says Slideshow file sizes can be up to 5X smaller, which means they will start playing much sooner. Have a look at "slideshow" ads video: For big brands, like beta testers Coca-Cola and Netflix, Slideshow offers a way to reach everyone in the world regar...

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months. We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin. We will keep you updating about it.....

You know how you hate staged rollouts because they drastically limit your chance to ever receive an app update when it first goes live? I have good news that may help increase your chances of winning the app update lottery! Google has opened a public beta for the Google app on Google Play that should get you testing new features well before the rest of the not-so-tech-savvy world. The beta test opened within the last day to users through a Google Now card (pictured below). Once opened, users are able to opt-in and begin testing, assuming Google has a new beta for you to test. If you aren’t seeing the card, don’t worry, we have the link for you below. Beta Opt-in Link For those not familiar with these Google Play beta programs, just know that once you join them, you get updates through Google Play like you have in the past, they just happen to be newer beta versions most of the time. You will still get prompted to update on Google Play, plus you are still using what is ess...