Future of digital maketing
Digital marketing - The Future At Salesforce.com’s annual Dream-force event, CEO Marc Benioff proclaimed that marketing will be the software giants’ next $1billion dollar business. Gartner reinforces this prediction and projects that by 2017, CMOs will spend more than CIOs on technology. The market is definitely demanding cloud-based, digital marketing solutions, and companies are investing in development to deliver. Where is the market? Buyers, beware of claims of big data processing capabilities and system interoperability completed through APIs. Can building hard-coded APIs really serve the needs in the long run? When will it reach a breaking point? How are big data processing capabilities achieved? Have these systems been re-platformed with the latest data processing technologies? I expect the following: Many systems will be built on older platforms. Challenges for big data processing and system integration are harder to achieve than ever. In the meantime, digital mar...