Seo-Refresh

Google Analytics exam answers:- Q.1 WHAT IS THE PURPOSE OF THE URL BUILDER? 1. USING THE URL BUILDER IS REQUIRED IN ORDER TO TRACK ADWORDS VISITS 2. TO OPTIMIZE LANDING PAGES 3. TO GENERATE THE URL TRACKING PARAMETERS THAT NEED TO BE APPENDED TO AN ORGANIC SEARCH RESULT 4. TO GENERATE A URL WITH TRACKING PARAMETERS ANSWER – 4 Q.2 WHICH OF THE FOLLOWING IS A VALID TAGGED CUSTOM CAMPAIGN? SELECT ALL THAT APPLY. 1.WWW.EXAMPLE.COM?UTM_CAMPAIGN=FALL&UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CO NTENT=A1 2.WWW.EXAMPLE.COM?UTM_MEDIUM=CPC&UTM_SOURCE=MYSEARCH&UTM_CAMPAIGN=SPRING&UTM_TERM =BACKPACKS 3.WWW.EXAMPLE.COM?UTM_MEDIUM=REFERRAL&UTM_SOURCE=EXAMPLE&UTM_CAMPAIGN=WINTER 4.WWW.EXAMPLE.COM?UTM_MEDIUM=EMAIL&UTM_SOURCE=NEWSLETTER1&UTM_CAMPAIGN=SPRING ANSWER – 1 Q.3 YOU SHOULD ADD ANALYTICS TRACKING CODE TO YOUR SITE WHEN. 1. AFTER IMPLEMENTATION PLANNING 2. BEFORE DOCUMENTING YOUR BUSINESS OBJECTIVES 3. DURING...

They also renamed many dimensions and metrics so they are the same across web and app view. For those of us who use GA on the web, Visits is now Sessions, Unique Visitors is now Users, and Pageviews are…well still Pageviews. To help clarify any confusion, let’s talk about the difference between Sessions, Users, and Pageviews…just to make sure we’re all on the same page. Or pageview. Or whatever. The Story of Users, Sessions, and Page-views: Say I come visit your site on March 1. While I’m there, I visit your homepage, your about page, and your contact page. If I’m the only one to your site, here’s how your analytics profile is going to read: Sessions: 1 Users: 1 Pageviews: 3 So I’m one user, I’ve created one session, and I’ve viewed three pages. Now let’s pretend I come back to your site (using the same machine) on March 2. Again, I visit your homepage, about page, and contact page. Now here’s how your total will read (assuming no other activity on the site): S...

Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads. On September 1, Google told us that giant ads for apps may lead to ranking declines starting on November 1. Well, that algorithm, aka the “app install interstitial penalty,” went live a day late, on November 2. Google announced it on various social networks, including Google+, saying: Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly. This penalty will be built right into the overall Google mobile-friendly algorithm, so this makes November 2 the second day of Mobilegeddon. Or maybe not. I have yet to see complaints from webmasters about being hit by a penalty yesterday. Google’s advice? Instead of full page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners. We ...

As over-the-air updates for Android Marshmallow start slowly rolling out to some Nexus devices, many SEOs are wondering how this well-publicized update will impact mobile user behavior and search. This is especially true because Google’s enhanced predictive search utility, Now on Tap, will be deeply integrated in the browser and OS. Google’s Private Index: Google has always collected data from its users for the purpose of personalization (like query, browsing and click history), but now Google also keeps a searchable Private Index. “Phone” is a new search option/index that Google has made available to all users (with or without Android Marshmallow), as in “Search my phone.” You can find it hidden in the Google Now interface when you scroll to the right in the top navigation. This is Google’s entry to your Private Index, and it seems to be much like the Apple iOS 9 Private Index, in which information about your private mobile behavior is stored to your phone so that it...

Facebook has hit user saturation in its core developed world markets. A strong way to boost revenue is for Facebook to make ads work better in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch. Facebook’s newest ad format, “Slideshow” could address this conundrum. Slideshow is an ad format that takes three to seven photos and auto-plays them as a slideshow with transitions so it looks like a normal video but can quickly load on any connection or device. The videos can be set to slide quicker or slower, lasting five to fifteen seconds, though they don’t include sound. Compared to a video of the same length, Facebook says Slideshow file sizes can be up to 5X smaller, which means they will start playing much sooner. Have a look at "slideshow" ads video: For big brands, like beta testers Coca-Cola and Netflix, Slideshow offers a way to reach everyone in the world regar...

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since only November and December remain in 2015, we have to assume this release will happen within the next two months. We can also expect the next release to be the real-time version. That means that the algorithm will update continuously in real time. There won’t be specific release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Instead, as Google detects spammy links on a site, it may be impacted by Penguin. At the same time, when those spammy links are removed and Google’s indexer picks up on that, the sites will no longer be impacted by Penguin. We will keep you updating about it.....

You know how you hate staged rollouts because they drastically limit your chance to ever receive an app update when it first goes live? I have good news that may help increase your chances of winning the app update lottery! Google has opened a public beta for the Google app on Google Play that should get you testing new features well before the rest of the not-so-tech-savvy world. The beta test opened within the last day to users through a Google Now card (pictured below). Once opened, users are able to opt-in and begin testing, assuming Google has a new beta for you to test. If you aren’t seeing the card, don’t worry, we have the link for you below. Beta Opt-in Link For those not familiar with these Google Play beta programs, just know that once you join them, you get updates through Google Play like you have in the past, they just happen to be newer beta versions most of the time. You will still get prompted to update on Google Play, plus you are still using what is ess...

Digital marketing - The Future At Salesforce.com’s annual Dream-force event, CEO Marc Benioff proclaimed that marketing will be the software giants’ next $1billion dollar business. Gartner reinforces this prediction and projects that by 2017, CMOs will spend more than CIOs on technology. The market is definitely demanding cloud-based, digital marketing solutions, and companies are investing in development to deliver. Where is the market? Buyers, beware of claims of big data processing capabilities and system interoperability completed through APIs. Can building hard-coded APIs really serve the needs in the long run? When will it reach a breaking point? How are big data processing capabilities achieved? Have these systems been re-platformed with the latest data processing technologies? I expect the following: Many systems will be built on older platforms. Challenges for big data processing and system integration are harder to achieve than ever. In the meantime, digital mar...

Mobile searches and beacon technology: The Hype Around Beacon Technology. You’ve heard the scenario: Using beacon technology, a national advertiser pinpoints a consumer’s precise location in a store and serves up a highly relevant ad in response to mobile search. For digital marketers, this is the ultimate game-changer, right? In this Digital Marketing Depot webcast , Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, as well as how brands are using beacon and other location-based technology to tap into mobile searches. They’ll also discuss how to be present in the mobile moments of need and the impact of Apple’s iOS 9 release on mobile ad blocking.

What Is Google Hummingbird? “Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.

So we had this from John Mueller a couple weeks ago, that the next Penguin update that Google plans on releasing will be real-time and hopefully by the end of the year. Gary Illyes kind of echoed what John Mueller said yesterday at SMX. He was careful this time to not give the attendees a date. It seemed like there was a timeline in his head and that he wanted to share it but he refused to. Last time he shared a timeline, Google pushed back the date a bunch of weeks. Gary said that the next Penguin update is in the "foreseeable future." I think that means that it can come as early as the next few weeks. But again, Google can push it back. For him to have a timeline in his head, it must mean it is coming really soon. He also said it should be the real-time/continuous version that we are expecting. So if you get slammed by Penguin and the algorithm is real time, as soon as Google processes your link removals (i.e. disavows or links are actually removed) you can potenti...

You should think of any social media profile page like a shop window. What make’s Instagram so good as a marketing tool is that you can do much more decorating. You can attract users by showing them the latest images and use colour to create an inviting atmosphere. You have to use the best pictures. The new profiles on Instagram feature a rotating display of recently shared photographs just above your profile and bio – so make sure you are updating it often. However, keep looking at your profile and update it by relevant photos. There is no point taking photos of snowboarders if your company sells candies or paper gifts! Get followers. Instagram for business works the same as other social media platforms, so you need to understand how to get more followers on Instagram. Compelling images drive traffic is certainly a good way. These are the ones that capture a person’s attention and generate excitement. For instance the music magazine Billboard recently did a ‘Day in the Life’ featu...

What is Twitter? Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the globe. With over 300 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer. What’s more, 80% of users on Twitter are accessing it via a mobile device. There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing. How your business can use Twitter? Businesses across the globe are finding value in Twitter. How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter: Listen and learn.  Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conve...

It’s possible that someone on the Facebook design team is a Snapchatter, because some of the profile enhancements announced today are straight out of Snapchat’s playbook. The three main enhancements announced today provide further opportunities for people to express themselves on the world’s largest social network. Profile Videos With the first of the new features, you can add some action to your profile photos with Snapcode Selfies animated GIFs. Facebook sidesteps the Snapchat comparison by calling this an “obvious evolution” of profile photos. Using Facebook’s profile videos you can film a short, looping video clip that will play when people land on your profile page on their mobile device. Improved Profile Controls A new, customizable space sitting at the top of your profile will help you to better control what people see about you when they land on your profile. You can curate this space with data about yourself that you want others to see. In addition, there will ...

Over the new few weeks Google has said it will be rolling out a powerful new addition to AdWords that will allow advertisers to targets ads by email address. Customer Match, the name for the new AdWords feature, is capable of targeting ads to people signed-in to Google across Gmail, Search, and YouTube. Uploading a list of email addresses will match them up with the corresponding Google users. In addition, you will also be able to target ads to similar audiences — people whose profiles share similarities with those in the email list. Google provided no details about the privacy measures in place for Customer Match, other than to say its done in a “secure and privacy-safe way”. All advertisers will have access to Customer Match and Similar Audiences over the next few weeks.